Sunday, July 24, 2016

SOGS 2016: What men also buy when they buy Shaving Products

Today we are looking at what men are most likely to buy when they are buying shaving products online

Path of Purchase: Shaving Products Category



What most men are buying:

Personal grooming products including Skin Care, Hair Care & Soaps
Food products including various snacks & cereals



Keep watching this 
blog for more such updates. If you have any specific query or looking for more information please write to us.



Local Brands Command 60% of Global FMCG Shopper Choices

  • Local and regional FMCG brands account for 46 per cent of total FMCG spend in 2015 and over half of FMCG market growth (58%) is driven by local brands
  • Growth not over for global brands: strong performers in the ranking include Colgate (adding the most shoppers to its portfolio), Lifebuoy, Lay’s and Dove 
  • Sunsilk continues to shine, particularly in emerging markets
  • Coke remains the world’s most chosen brand
  • Colgate is the only brand in the ranking with a global penetration over 50%

Local brands are closing in on their multinational competitors, growing value at nearly twice the rate of global brands for the third year running.
This is the key finding of the latest Kantar Worldpanel Brand Footprint report, which today launches its annual Top 50 ranking of the world’s most chosen FMCG brands.
Analysing one billion households across 44 countries in five continents and 300 billion shopper decisions, the study used its proprietary metric – Consumer Reach Points (CRPs) – to discover how many times a brand was chosen by consumers over the course of one year.
Local brands continue to outpace the market: while the total value of FMCG grew by 4.7 per cent in 2015, local players grew by 6.2 per cent. By comparison, global brands grew by 3.4 per cent. Particularly strong in the food and beverage categories, brand choices are dominated by local players in terms of both the number of brands available as well as in the number of times they are chosen. 
Local brands are especially prevalent in Asia, Latin America and also parts of Europe including Spain. Most notable is China – where local brands comprise 75 per cent of shopper decisions followed by Indonesia (61 per cent) and India (57 per cent). The three best performing local brands of 2015 are Chinese natives: Yili, Mengnui and Bright.
Despite this shift, growth is not over for global brands. Within the top 10 brands alone, Lifebuoy, Lay’s and Dove all managed to not only grow CRP, but also move at least one place up the ranking.
The key opportunity area for multinationals is ecommerce, the fastest growing channel, where they currently dominate.
Read more here

Saturday, July 23, 2016

In-home sampling drives acquisition, brand awareness and sales

Whistl offers a unique 'opt-in' in-home sampling format which ensures less wastage by only distributing sample products to consumers who have 'opted-in' to the campaign.
On day one of a campaign branded bags are distributed across target audience households with the 'opt-in' solution. Consumers are invited to leave the bag outside their homes the following morning to participate in the campaign. On day two, all households are checked and sample products are placed where consumers have opted in.
Allowing consumers to trial products in their home environment can produce a strong and sustained uplift in sales and a halo effect across other product ranges. In-home sampling also creates positive brand engagement often resulting in positive social media impact.
Using the Whistl Home Network, dedicated to doordrop media, you can target relevant audiences within a universe of 20 million households.


Read more here

McCann wins global ad account for RB cleaning brand Dettol

McCann already handled Dettol in India, but it succeeds Havas Worldwide in all other markets. Dettol and Lysol are different brand names for the same product family, depending on the market.
RB said that over the last two years, McCann had developed a "powerful" campaign for the brand in India, which had contributed to strong growth in penetration and market share.
The Dettol brand is also performing strongly in the UK. It was worth £71m in UK sales in the year to 10 October 2015 and overtook P&G’s Flash as the biggest surface cleaning brand on the market (Nielsen).
"Dettol and Lysol are iconic brands and the quality of the strategic thinking and creativity we have seen from McCann has been outstanding," said RB executive vice-president global category development, Roberto Funari.
There is some consolation for Havas, however: RB also announced that the group would work as its lead strategic and creative partner for new strategic initiatives.



Read more here

Friday, July 22, 2016

Unilever buys men's grooming brand Dollar Shave Club



Unilever Plc said it has agreed to buy U.S.-based men's grooming brand Dollar Shave Club in a deal that would expand the consumer goods group's catalogue of personal care products.

Financial terms of the deal were not disclosed.

However, Fortune reported citing sources that Unilever is paying $1 billion in cash for the Venice, California-based company.

Dollar Shave Club's turnover is expected to grow to over $200 million in 2016 from $152 million last year, according to a statement from Unilever on Tuesday.

Unilever declined to comment on the report while Dollar Shave Club could not be reached outside regular market hours.

Dollar Shave Club founder Michael Dublin will continue to be the chief executive of the company after the deal that is expected to close in the third quarter of 2016.

The Anglo-Dutch maker of personal care products such as Axe, Dove, and Pond's, is one of the biggest companies in its sector worldwide and competes with other giants like Procter & Gamble Co and Colgate-Palmolive Co.

In December, P&G-owned razor brand Gillette filed a patent infringement lawsuit against Dollar Shave.

Source: www.economictimes.com