Monday, September 1, 2014

Consumers Spend 15 Hours a Week on Mobile Research and Other Mobile Facts

Today may be Pi Day but here on the internet, we’re celebrating with cake – birthday cake for the web’s 25th. These days, Mr. Internet is getting by with the help of his friends, Mr. Smartphone and Mr. Tablet. When they work together, they’re an unbeatable force that can either make or break an online marketer.
To demonstrate the power of the pairing, we have a nifty infographic from Usablenet. We begin with a wowzer of a fact:
Every year, the number of global mobile devices and connections increases exponentially. In 2013, there were 7 billion connections – equivalent to the world’s population!
And what are people doing with all of those devices? 79% use them for browsing and shopping on websites and apps.
Speaking of apps – ABI Research predicts that mobile app revenue will reach $46 billion by 2016, up from about $8.5 billion in 2011. Get that? In a 5 year span of time we’re going from under $10 billion to almost $50 billion. I want some of that.
Useablenet Mobile 2
Let’s Go Shopping
In June 2013, more than half of all “retail related” time spent online happened on a smartphone or tablet. On average, consumers spend around 15 hours a week on mobile research. Most of that time was spent on apps but not by much.
If you really want to see the impact mobile has on online shopping, just take a look at this past holiday season.
Useablenet Mobile 3
Tablets ruled on both Black Friday and Cyber Monday converting three times better than smartphones. And look at the dollar difference. Tablet orders are consistently higher by about $20 per order. We all know why that is – bigger screen, easier navigation, more comfortable browsing experience.  .  . etc.

We’re not saying that PC shopping is dead. Altogether, mobile only accounted for less than 20% of online sales throughout the holiday season. Or we could be glass half full about it and say, “wow” mobile accounted for almost 20% of online sales in November and December.
You can look at it either way, but you gotta look at it. What will these charts look like when its holiday 2014?  I say traffic from mobile will be up another 10 t0 15%.  Percent of sales from mobile should easily cross the 25% mark. If we’re lucky, we’ll squeeze a few more dollars out of the average order value, too.
Care to make a prediction? How high will mobile go by the end of 2014?

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Tablet commerce expected to reach 293 billion by 2018

2018 may sound like the title of a sci-fi disaster movie but it’s also the year the tablet may take over the ecommerce world. Usablenet predicts the rise of the hand-held machine in their new infographic, saying tablet sales will increase five fold by 2017. That’s over 1 billion tablets and a large percentage of owners will be using those tablets to shop.

Tablet commerce is expected to reach $114 billion in 2014 and rise to $293 billion in 2018.

All of that sounds wonderful but right now only 12% of people in the US are using a tablet to access the web. Of those that do, the majority are at home relaxing on the couch or in bed. These are people who have time to research and browse. They’re willing to spend a few more minutes reading the blog post or watching the video so give them the information they desire.
Usablenet_tablet_use
Even though there aren’t a lot of table users compared to PC and smartphone users, more than a quarter are doing their shopping on a tablet. What’s stopping the rest of the crowd from shopping? Personally, I do a lot of shopping online but I rarely use my tablet to buy anything. That’s odd because I’m very attached to my tablet but I tend to use it more for entertainment. I do use it to maintain my own eBay store but have never used it to buy on eBay.
Like 66% of the people in this survey, I do use my tablet to research products. I won’t go too deeply on a tablet, not like I will on my PC, so make sure I can find your information with a few clicks.
Which brings me to pet peeve time: see the box that says 63% of people check prices and look up store information on their tablet. I did that this week, found the Google expanded listing for the store I wanted to visit. Noted they were open until 9. Arrived there are 7:15 and they were closed. I beg you – store owners – check and update your information on Google! Regularly!
Here are a few more tablet facts that you can use to wow your friends:
  • Tablets continue to eat into computer market share: PC sales dropped by 98% in 2013
  • 12% of all Americans access the internet on a tablet; 72% use tablets in their living rooms; 63% use tablets in bed
  • By 2017, global tablet sales will reach 1 billion units
  • Tablet commerce is expected to to reach $114 billion in 2014 and $293 billion in 2018
Basically, tablets are poised to take over the mobile world. When it happens, will consumers be able to buy your product with a tap, tap, tap? If not, you will see sales going down, down, down.

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Sunday, August 31, 2014

86% of buyers will pay more for a better customer experience [infographic]

Is your business customer centric?
That’s just a buzzwordy way of asking: do you care about providing amazing customer service?
This infographic from Vision Critical should convince you of the benefits–and provide some tips to help you get there.
customer-centric-infographic



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Saturday, August 30, 2014

Mobile Ad Revenue Hits $19.3B, Including Gains in Search

The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the year prior.
global-mobile-ad-revenue
In particular, search ads saw 92 percent growth in 2013 - almost as much as display ads.
mobile-ad-revenue
However, globally, there are stark contrasts in the type of ad formats driving revenue. Mobile search ads dominated in North America and Europe, but not in the Asia-Pacific region, Middle East and Africa, or Latin America.  

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When Do You Check Your Smartphone?


According to research from Toluna, US smartphone users are actually laggards in the morning, and relatively casual about checking their phones at night, compared with smartphone users in several other developed internet markets.

Toluna found that just under two-thirds of US smartphone users looked at their devices within 15 minutes of waking up, and a similar number did so within 15 minutes of going to bed. But users in the UK, France, Germany and Singapore were much faster about their morning check-ins, and those in France, Germany and Singapore were also more likely to check last thing at night.