Thursday, April 27, 2017

Attention Brand Managers!! Is there a Price to your Free Sample?

Trial generation through sampling is a widely employed strategy in FMCG industry. Though numerous factors contribute to the success of your sampling campaigns, have you ever wondered whether customers pay any attention to the MRP or perceived price of such free samples or in other words, is there a correlation between the sample price and the performance of a sampling initiative? We know price does sound like one of those remote variables with little or no consequence,  but here's something interesting we found.

Wednesday, March 15, 2017

5 Ways a FMCG Brand can leverage GT Retail Network

Indian retail is vastly classified as organized or modern retail and the unorganized Kirana or neighbourhood stores. Though the penetration of modern retail has increased manifold in the past few years, the Mom 'n' Pop stores remain unfazed, serving their loyal customers with the same grace. These neighbourhood stores provide an unmatched opportunity for FMCG Brands to extensively engage with grocery shoppers. Here’s a few reasons why:

1.  Enhanced Brand Visibility through Strategic POSM Installation

Though modern retail and online models have slowly found acceptance among urban shoppers, neighbourhood retailers still remain the preferred choice of majority. 93% grocery shoppers still prefer shopping at Neighbourhood stores. Locational convenience, Proximity

Thursday, March 9, 2017

Shoppers are migrating to Digital Coupons over FSIs

Shoppers are showing increasing preference for digital promotions, says a new study. Analysis of 2016 coupon activity by Inmar reveals an ongoing “promotional transposition” with paperless, digital coupons beginning to overtake traditional paper coupons in popularity.

Inmar's analysis shows that, among the more than 2.2 billion coupons redeemed by shoppers last year, the share of redemption captured by offers that shoppers load directly to their retailer loyalty accounts (Load-to-Card) grew 20 percent between 2015 and 2016. In comparison, share of redemption for paper coupons found in the Sunday newspaper (Free-Standing Inserts) fell 10 percent over the same period.

Our take:

Younger shoppers with changed lifestyles are more used to mobile applications and are more comfortable towards digital coupons. AaramShop believes and understands this trend and enables the FMCG / CPG Brands to create, distribute & redeem digital coupons via the network of General Trade outlets across 100 cities in India. Having implemented several innovative programs AaramShop has pioneered digital coupons and their redemption.

Excerpts from Original article here

Wednesday, March 8, 2017

How a top brand activated AaramTrials to reach kids

Dabur launched a tastier version of its popular Chyawanprash which was targeted at kids. This Chocolate Chyawanprash was aimed at kid between the age of 5 to 15 years. 

AaramShop devised a custom AaramTrials program for this product using its network of general trade outlets across 3 cities.

Digital coupons were pushed across the catchment areas of these retailers and free trial pack were distributed upon successful redemptions. 

Entire program was tech enabled and trackable to the brand via a real time dashboard.

Entire program details are available as a case study here.

Friday, March 3, 2017

Home Order Interception Tool

Do you know nearly 50% of grocery shoppers do not visit stores and rather prefer shopping on phone? Are your brand Strategies robust enough to reach out to this segment of shoppers?

Try our innovative home order interception tool "AaramOnCall" to reach out to grocery shoppers placing phone orders and provide your Brand the last minute visibility.

AaramOnCall is designed upon the principles of disruptive consumer marketing. It allows FMCG Brands to intercept phone orders with a promotional message to inform, remind and influence the shopper and encourage him to add the product to its order.

A host of Brands including CocaCola, Marico, Lipton have leveraged AaramOnCall to achieve a double-digit increase in sales. Read their stories here.

Wanna Know how AaramOnCall can ring a bell for your FMCG Brand? Connect with our team at +91 11 3958 6001 or email us at

You may also visit our website to read more about AaramOnCall &/or our other product offerings.