Wednesday, May 25, 2016

Contextual insight in apps is the key to customer loyalty

A study by Forrester Consulting has found mobile apps that have greater personalisation and user context gain 15% more customer loyalty than those that don’t.

Weather, location data, and user recommendations are all factors that matter. 
Overall, a company that has a ‘great’ app as opposed to just a ‘good’ one is likely to earn five times more mobile commerce revenue.

Tuesday, May 24, 2016

72% Of Smartphone Shoppers Say They Research An Item Before Purchasing It

Consumers handle a lot of their shopping activities on their mobile devices, and everyone knows that savvy consumers do their due diligence before handing over their cash. In fact, 72% of smartphone shoppers research an item before purchasing it, 70% check the price of an item and 60% use a store locator to find a store where they can buy their desired product of choice.

While smartphones are used often in mobile shopping, tablets used as well! In fact, 66% of tablet shoppers researched an item before purchasing it, followed by 57% of tablet shopper checking the price of an item. Fifty-one percent of tablet shoppers read a review of an item they purchased or plan to purchase.
So which factors are most important to consumers when they’re shopping on mobile?
Read full article at Nielsen

Monday, May 23, 2016

How a men’s grooming brand boosts sales 14 times over with smart targetin

US-based men’s grooming brand USTRAA developed streamlined, Instagram-worthy creative for its carousel ads to promote its shaving line to its target audience. This case study looks at how the brand made smart use of targeting with its hip, sexy image to boost sales 14 times over.

The brand ran an optimised campaign across Facebook, Instagram and Audience Network to reach as many people from its target audience as possible.

It used carousel ads to display its products visually and allow people to scroll through a variety of creatives. Understanding the way its audience thoughtfully curates its Instagram feed to be visually inspired, the brand invested in creative that matched the Instagram aesthetic.

The creative featured minimalist product photography for on-trend items from its USTRAA line, such as beard tonic.

The copy had a confident tone, announcing that “well groomed is the new sexy” and telling men that USTRAA products haven’t been tested on animals, “just rascals.”

One visual suggestively placed a range of grooming products next to a jewellery box and a “do not disturb” sign, along with the copy “when your beard is your pickup line.” It applied a variety of Instagram filters to give the ads a retro feel. Collectively, the suite of photos had a modern and sexy feel.

As well as targeting 18 to 35-year-old men who use certain devices and operating systems, Happily Unmarried used Website Custom Audiences to retarget website visitors and lookalike audiences to find people similar to existing customers.

Its cross-platform, six-month campaign (which ran from August 2015 —February 2016) reached the right people, tripling website traffic and driving a 12X increase in monthly revenue.

Men responded to the creative, which was reflected in the 14 increase in sales of USTRAA.


Thursday, May 19, 2016

Predictions for mobile marketing trends in 2016

Let’s take a look at their mobile predictions for 2016.

1. Joined-up mobile experience
2. Virtual and augmented reality
3. Heightened security
4. The internet of things
5. Personalised retail
6. New approach to products
7. Mobile apps will impact TV viewing habits
8. The way people interact with mobile content will evolve
9. Better use of data to personalise content
10. Education revolution
11. App-only content in SERPs
12. App streaming
13. Video consumption will rise, which will impact on advertising
14. Artificial intelligence will improve

Reaf full article here

Wednesday, May 18, 2016

Searches for discount deals up by 40%

According to analysis from Hitwise, a division of Connexity, searches for discount deals and coupons are on the rise, seeing an increase of 40% last year.
Shoes and boots come top of our wishlists, with searches for footwear sales being the most common.
Similarly, the popularity of the search term ‘coupon codes’ demonstrates a shift towards a mostly digital shopping experience.