Thursday, November 26, 2015

WIN Consumers with AaramShop's 10000 Grocer Partners

We understand Gupta ji ki family. The place where they make their buying decisions, and cultivate their purchase habits.. is the place, we call – home. Our partner grocer has seen this family and their choices evolve.
No one and we repeat, no one else can boast of a stronger, deeper connect with him. AaramShop is here to be your wingman, to be your partner in impressing Gupta ji ki family!
AaramShop and our 10,000 partner grocers look forward to partnering with your brand, offering the following products:
To know more visit Brand Engagement Center.

Wednesday, October 7, 2015

Five Technology Vision trends impacting CPG companies

Pietro Pieretti, Accenture Technology Lead for Consumer Goods & Services lists 5 tech trends that are impacting the CPG companies.

1. The Internet of Me
2. The Outcome Economy
3. Platform (R)evolution
4. Intelligent Enterprise
5. Workforce Reimagined

Hong Kong’s online businesses going offline

With e-commerce giant Alibaba’s recent acquisition of electronics retailer Suning Commerce, it appears more Chinese online retailers are turning towards brick-and-mortar stores to compliment their business. Reuters correspondent Pamela Ambler looks into the new O2O trend in Hong Kong.

View Here

Monday, September 14, 2015

12 Retail Trends and Predictions.

We saw more merchants venture into omnichannel retailing and try in-store marketing solutions such as beacons to enrich the shopping experience. This year, we anticipate stores to double down on these strategies and continue to find ways to bridge the gap between offline and digital channels.

In addition, we expect platforms such as social media and mobile to play bigger roles in people's shopping experiences.

Many retailers leveraged social to engage users and influence their merchandising decisions this year, but in 2015, we’re anticipating companies to go beyond that and use social not just to showcase products, but to actually sell them.

The same goes for mobile. Companies won’t just use the small screen to “get in front” of customers (i.e. through geo-fencing and mobile-enabled sites). In 2015, retailers will step up their efforts by incorporating mobile into other parts of the customer journey, including order fulfillment, payments, and loyalty.

We discuss these trends—among many others—in more detail below. Read through the following predictions by Vend

CPG Marketers, Make Room For Gen Z

Generation Z has officially entered the workforce.If you've previously dismissed them as too young to focus your marketing efforts on, it’s time to shift your attention. Not only do they have their own money to spend (a reported $44 million) but they also heavily influence the households they live in. You can no longer afford to ignore them.

Who is Gen Z? If you’re thinking they’re just a younger version of Millennials, think again.