The definition of snacking is continuously evolving; it is no longer constrained to just moments of Snack Attack, snacking will grow to be a $375 billion worldwide industry. There are many reasons people snack, but globally, two themes are prominent.
indulgence. According to Nielsen’s most recent global survey on the topic,
  1. Enjoyment. 75% of the world consumes snacks to satisfy hunger or cravings in between meals.
  2. Nutrition. 63% of the world’s consumers snack for nutritional reasons.
Brad Hana, an expert in consumer packaged goods, has studied the industry and has noticed similar trends emerging among a millennial audience that align with the Nielson findings. Millennial Mindset consumers are now shifting their mindset towards snacking for the purpose of healthy, mindful eating.

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