Thursday, July 15, 2010

Search Affects CPG Brand Building, Offline & Online Sales

A study by comScore, Procter & Gamble, Yahoo, and the Search Engine Marketing Professional Organization (SEMPO) analyzes the role of online search in generating site and in-store traffic, brand-building, for consumer packaged goods (CPG) brands, reports MarketingCharts.

The Digital Shelf: the Opportunity for Search Marketing in Consumer Packaged Goods study was conducted to help P&G better understand the opportunity to grow sales via search marketing for various CPG categories, including baby care, personal care, home care, and packaged food.

Read more here