Monday, November 29, 2010

Enhance Customer Loyalty at the Final moment of truth

Store is the final frontier where products are given equal opportunities to see, evaluate and choose the brand.

Brands can be made or broken in these last few minutes of life span a shopper will give to your brand. It is then highly imperative for the brands to make best use of these last few minutes and ensure that the customers stay loyal.

Kirthi S Subramanian suggests 3 basic strategies, Retailers and CPG companies can look at to enhance customer loyalty;

1. Know (Insights into shopper and merchandize activity, shopper insights)
2. Inform (Shopper engagement)
3. Engage (Shopper marketing, mobile marketing)

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