Saturday, November 27, 2010

Traditional Trade Shopper Insights

Only 5% of the shoppers who had made impulse purchases on that day (self-reported and validated by our observation) say that they indulged in impulse purchases in general is the insight of a research conducted by Insightinstore.

From a brand manager's perspective, who spends a lot of monies in creating the awareness and the desire, this might be the way to go.

Read & download the full report here

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