Thursday, December 16, 2010

Create a Cozy Consumer Experience With Web and Catalog Product Descriptions

Catalog and web product descriptions can pull consumers in and make them beg for more, or they can be boring and leave consumers unsatisfied or even suspect of the product. To keep consumers reading, begin your copy with a compelling opening statement that moves them to the next sentence and on to the next one until they're completely engaged in the description. Miss a link somewhere and you lose your audience.
Here are two ways to create an experience for consumers:
1. Create an experience. 2. Spark a good memory.

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