Thursday, December 16, 2010

Despite Consumer Demand Most Retailers Lag on In-Store Pick-up

There’s a bit of a disconnect between consumers and retailers when it comes to local inventory data and “buy online and pick up in store.” Once they’ve made a product decision, consumers typically want to know whether an item is in store.
This is the biggest single consumer question and the biggest source of calls to local stores very often. However, because of cost issues, culture issues and a lack of clear understanding of its importance, most retailers are not yet trying to implement updated inventory systems that make in-store pick up possible.
Read more here.