Thursday, December 16, 2010

Shopping trip

Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media — with its ability to reach a captive audience at point-of-sale — became a focus of marketing campaigns.

The spending centers on research indicating that 70% of customer's purchase decisions are made in-store, according to the Promotional Products Association International.