Tuesday, December 14, 2010

What's Hot for This Retail Season?

The Facebook Man. Facebook is celebrating its ...Image via Wikipedia
Smart retailers will be layering plenty of digital and social media into this year's holiday campaigns, as they should. Major retailers now boast hundreds of thousands -- if not millions -- of likes on Facebook; one-third of consumers never leave home without their smartphone; and online shopping continues to be a bright spot. 

Retailers will be fighting hard for consumers' dollars during the next two months, and they'll be looking to technology to give them a leg up on the competition. To that end, there will be plenty of tech trends to keep an eye on; Ad age reviews the following;

  1. Imitation
  2. Personalization
  3. Mobile shopping assistants
  4. Nonstop social media
  5. Breaking down barriers
  6. Location-based discounts

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