Thursday, January 27, 2011

Consumers Don’t Strongly Identify with Brands

The pain felt by the national brands on account of "Private Labels", while in its early stages in India, has been profound in the mature / modern trade dependent markets.

To make matters worse the recent Neilsen study reports that Although consumer demand for quality brands and products remains strong, consumers generally do not strongly identify with brands, according to interviews conducted by consumer insights firm Among other findings from field interviews with global consumers are that consumers do not think brands love them, many consumers think loving a brand is strange, most consumers cannot name the brand of their cell phone, and consumers generally hate brands which engage in practices such as using child or cheap foreign labor.

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