Consumer spending see a shift in favor of "private labels"
Consumer purchasing habits are changing in today’s economy. One such shift is that consumers are moving away from national brands to private label brands. It appears that consumers will stay loyal to store brands even when the economy improves. Private Label Manufacturers Association (PLMA) and GfK Custom Research North America have been conducting ongoing research to find that "91% of respondents will keep buying store brand products after the recession ends, while only 8% say they will stop buying these products once the economy turns around." This is due to consumer perception that private label brands are just as good, or even better than, national brand products.