Category-wise, refrigerated foods have the largest overall share of private labels, namely 32%. Complete ready meals take the lead here, with an average of 47% private label-share. In the UK, 97% of ready-meal sales are in fact private label. Another significant private label food, or rather drink, was milk, of which private labels make up 43% of sales.
Data table ; Value shares of private label by category (source: ACNielsen, 2005)
Other high private label food-products include frozen meat (39%), fish (39%), andvegetables (38%), and 37% for shelved vegetables. Frozen pizza is at number 27, with 17%, tea and coffee at numbers 37 and 38, with 14% and 13% respectively. Wine is at number 44, with 12%. And Beer is all the way at the bottom, at number 74 with 3% !
Among the fastest growing foods are drinking yoghurt (28% growth), baby food(20%), chocolate (13%), and water (13%).