Tuesday, January 25, 2011

Private Labels and their increasing importance for Indian retailers

Came across this comprehensive and well written article about private labels, their importance, a comparison of global and Indian scenario and the trend that we are likely to see in India. Private label products are typically manufactured or provided by one company for offer under another company's brand. In retail world it usually means a manufacturer (which can be the retailer itself) making products exclusively for a retailer, which are to be sold under retailer’s own brand name.

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