Monday, January 24, 2011

Private labels seeing strong growth in popularity

Big BazaarImage via Wikipedia
If you need it, here is the latest proof of the rising popularity of big retailers’ own brands: private labels accounted for almost 6% of total modern trade sales in urban India in the year to September last, says The Nielsen Company.

Private labels, or retailers’ in-house brands, such as Tasty Treat breakfast cereals, Clean Home household products and Sudz detergent contributed 5.7% to the total sales of retail chains such as Big Bazaar, Spencers and Reliance Fresh between October 2009 and September 2010, according to the latest Nielsen Shopper Trend study.

“Private labels are offering the product at comparatively lower price without compromising on quality and that prompts the shoppers to buy private label brands,” says The Nielsen Company director (retailer services) Siddharthan Sundaram.

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