Wednesday, February 23, 2011

Consumers reaching for their mobiles when they see TV adverts.

Research by the Internet Advertising Bureau’s (IAB) mobile arm has found that 40% of consumers reach for their mobiles when they see an advert, with 3pm to 6pm being the hottest times for at home mobile shopping. But, while 27% of consumers are choosing their mobiles as the best way to access content and services, they are tending to do this not through apps but their mobile browsers.

The research uncovers that there are some 18 mobile usage occasions per day, with mobile internet being the dominant method of access, and more than two thirds (66%) of those asked saying they ‘can’t live without their mobile’ and more than half (58%) believing that their mobile device makes their lives ‘more organised’.

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