Coupons, E-mail, Self-checkout Big Winners in Digital Shopping: Study
Digital shopping technologies are changing the dynamics of shopping. Some, like downloadable coupons have made strong gains in influencing purchases, while others, like social media, are lagging.
These findings are part of a new comprehensive benchmarking study commissioned by Catapult Action-biased Marketing and conducted by Forrester Research to better understand how shoppers—across all demographics—use and view these technologies, which ones “move the needle” and how marketers and retailers can maximize their use.
The most successful technologies, including Internet coupons, e-mail, online ratings and reviews and self-checkout, must provide three benefits: value, help in making decisions and improved ease of shopping, the study found.