Wednesday, February 9, 2011

CPG Marketers Drop 18 billion More Coupons in 2010 First Half

Marketers continue to dish out millions of coupons and consumers are redeeming them at a fast pace.

During the first half of 2010, consumers saved nearly $2 billion with coupons, a 37% increase over pre-recession levels, NCH Marketing Services.

Marketers offered 18 billion more consumer packages goods coupons in the first half of 2010, up 11.4% from a year ago and 24.8% from mid-year 2008.

As consumers continue value-oriented shopping habits that originated during the recession, overall redemption volume has increased 7.9% year-to-date, with a higher growth rate (+12%) coming from the health and beauty care segment in 2010.


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