Sunday, February 20, 2011

FMCG brands prefer TV ads

For the top FMCG advertisers in the country like Hindustan Unilever (HUL), Reckitt Benckiser, ITC, Procter & Gamble (P&G), Cadbury, Coca-Cola, L’Oreal, Pepsico and Nestle, television reigns as the dominant medium in their media mix.

“Television is and will continue to be the leading medium of advertising for all brands of Reckitt Benckiser since its reach continues to be the highest,” said Chander Mohan Sethi, chairman & managing director, Reckitt Benckiser.

Read more of this FC article here;

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