Thursday, February 10, 2011

Holiday Retailers Win Facebook Friends and Social Influence with UGC, Promotions: Study

According to new results from social marketing agency Media Logic, online retailers racked up a lot of new friends in Facebook and Twitter this holiday season. And many of them did so by building a strong social appeal into their regular promotions and lead-gen contests in an effort to get more customers to “like” them.

Those conclusions come from an update ofan earlier report from the agency on the social strategies employed by 100 leading U.S. retail brands in four categories: specialty apparel, discount/ department stores, recreation, and specialty hardlines (mostly electronics, hardware and home goods/furnishings). The original report tracked those brands’ social initiatives from mid-July 2010 to mid-September. The just-published update follows the Facebook fates of those same brands from mid-November 2010 through January 2011.

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