Monday, February 21, 2011

How Social Media Can Make Online Shopping Less Lonely

Shopping, which was once highly social, is increasingly solo. You can “do errands” from your sofa at home. With mobile and wireless technology, you can shop from anywhere, at any time of day. Food, clothes, furniture and electronics are delivered to your doorstep. You don’t even have to speak to anyone while making a purchase.

For younger consumers, shopping online is practically second nature. According to a recent Harris Interactive poll, a quarter of American adults say that, in the past year, they’ve increased the amount of time they spent shopping online. Adults who use social media, younger Americans, and more highly educated Americans are more likely to have increased their time shopping online.

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