Wednesday, February 9, 2011

Superstores to Grow, Retail Shelf Choices to Shrink: Nielsen

Consumer packaged goods (CPG) marketers should get ready for the acceleration of two major trends, according to two separate studies by The Nielsen Co.: the growth in share of sales by the shopping club, big-box supercenters and e-commerce; and a continuing trend by retailers to cut back on the assortment of brands they offer—to the disappointment of consumers.

Both studies were presented independently at Nielsen’s Consumer 360 Conference in Las Vegas this week.

The first, Nielsen’s Retail 2015 Forecast, foresees big expansion over the next 10 years in the share of U.S. shopper dollars spent at mass supercenters and in e-commerce. Together with shopping clubs, those categories are expected to increase their share of spending from 23% points in 2009 to 29% in 2015.

Read the report here;

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