Tuesday, February 22, 2011

Survey: Online Consumers Prefer 'Social' Sign-in

Three out of four consumers who use social networking sites say they would rather leave a site that requires that they register in order to access that site than comply, according to a recent survey.

What's more, 76 percent of consumers said they have purposely given inaccurate or incomplete information when required to register for a site, and 45 percent have left a website rather than reset passwords or answer security questions when they have forgotten their login information.

In addition, two-thirds of those polled want sites they visit to support "social sign-in" (SSI), using a single sign-on technology like Microsoft Live ID or Facebook to let consumers use their SSI, to automatically log them into sites.

The survey of 657 consumers who use social media was commissioned by Janrain and conducted by researcher Blue Research. The survey was conducted from Dec. 6 through Dec. 23, 2010.

While you can read more here; at AaramShop "social" sign-in is a built in feature of the platform, ensuring ease of use and enabling social commerce.

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