Saturday, March 12, 2011

3 things for FMCG brands to consider when using social media

When it comes to FMCG brands, social media mostly consists of having some kind of Facebook or a Twitter presence to raise brand awareness and spread word-of-mouth.

Taking social media on a step further, here are 3 things for FMCG brands to think about as part of their social media activity:

1. Social media discount vouchers

2. Identifying influencers online

3. Using real people to engage online

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