As a social media agency we’re always interested in what makes people interact and engage with brands online.
We’ve already written about why people follow the UK’s top brand on Twitter, and a recent report from ExactTarget builds on this analysis further by revealing why people follow companies on the popular microblogging site.
Here are the top 5 reasons why people follow brands on Twitter:
1. To get updates on future products
2. To engage with the company or brand
3. To save money
4. For entertainment
5. To display loyalty
Read more from Fresh Networks here;