Saturday, March 12, 2011

5 reasons why people follow brands on Twitter

As a social media agency we’re always interested in what makes people interact and engage with brands online.

We’ve already written about why people follow the UK’s top brand on Twitter, and a recent report from ExactTarget builds on this analysis further by revealing why people follow companies on the popular microblogging site.

Here are the top 5 reasons why people follow brands on Twitter:

1. To get updates on future products
2. To engage with the company or brand
3. To save money
4. For entertainment
5. To display loyalty

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