Saturday, March 12, 2011

Listing on AaramShop is open to all FMCG national brands.

AaramShop enables listing of products and brands of all FMCG national and regional brands on it's online retail platform. Listing of products / brands is easy and hassel free. Brand owners or their appointed agency personnel can sign in on the Brand Engagement Center of AaramShop and follow the product listing process.

There are no charges for listing of brands (all SKUs), which includes product shots, write-ups, MRP of various SKUs etc. There are also no charges for maintaining a brand's presence on AaramShop or for changes made in the listing details. However, AaramShop verifies the presence of the brand with it's channel partner's to ensure a seamless shopping for the consumer.

Product listing optimization within AaramShop is undertaken by AaramShop team and the team tracks the shoppers "path to purchase" and places the product at relevant touch-points within that path to ensure a higher throughput for the brand.

The brand can also highlight it's on-going promotions and offers at the time of it's listing, these could include price offs, combo offers or any other time sensitive offer. The brand has the option to modify it's offers at any time and also to create additional offers online to matchs it's market strategy, however, brand owners should plan for at least a 48hrs on-boarding time frame.

AaramShop does not allow listing of open commodities, non-branded products, private labels, packaged goods which do not adhere to all local laws related to FMCG products, cigarettes & other tobacco products or non-FMCG products.

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