Friday, March 4, 2011

CMOs: Budgets Shifting; Social Spend, Optimism Up

Though social media spending is projected to constitute a growing share of companies' overallmarketing budgets over the next 12 months, CMOs say, integrating social marketing into their overall strategies is still a challenge, according to a survey conducted by Duke University and the American Marketing Association.
We are pleased to note the projected growth on the B2C businesses - both in services and products, where-in over time it seems to be catching up with the B2B businesses, which are traditionally more inclined to social media.

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