Friday, March 18, 2011

Mobile applications to re-define the demography and modus operandi of Retail Industry

Mobile apps are the latest fad in the techno savvy world today. Search for mobile apps in any search engine, and you will be surprised by the sheer number of search results. Development of mobile apps is almost like a cottage industry today and everyone wants to hitch on to the bandwagon that Steve Jobs pioneered.

But few industries had a tectonic shift with the advent of smart phones as Retail industry, as this industry is so much intertwined with the end user and now to the end user’s logical alter ego, the ubiquitous mobile phone.

So why Retail industry is the avant-garde of the mobile app revolution, and what makes it so alluring to the retailers of all hue, gravitate towards mobile apps. Turns out very many reasons are responsible for this trend.

Read more here;

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