Friday, March 4, 2011

Nestle's Facebook Page: How a Company Can Really Screw Up Social Media

Here is a wonderful note written by Rick Broida on how Nestle faultered big time on it's facebook page. A case of consumer engagement platform ending up doing the exact opposite. The impact, thanks to social media is not restricted to the consumers on the facebook page were exposed to - but has since moved on and now you know about it as well.

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