There is enough and more evidence of the consumers taking up online research prior to purchase. The concept of ROBO - Research Online Buy Offline is more pronounced in categories of CD&IT where feature lead price comparison has been the norm for a while.
While the evidence of the same being prevalent in FMCG sector has been low in the online space, it is quite the norm in the price war adverts by modern trade and of course in the isles of every modern store outlet.
AaramShop offers the consumers a very unique platform to make a informed decision by evaluating all possible brands in the given product category. The consumer is able to evaluate features, pack sizes, MRP, consumer reviews in an un-intrusive manner prior to buying the product.