Tuesday, March 15, 2011

Why digital & why AaramShop

Most FMCG / CPG brands owners & managers are not completely sold on digital marketing. Result is obvious - most of the brand websites leave a lot to be desired, most digital initiatives are a mere extension of the mass media campaigns, most media purchases are done with the same intent as mass media which is "creating awareness" and while there is a lot of talk about how digital communication strategies and social media can be great "engagement platform" there are very few examples to back that.
"As an FMCG/CPG brand why should you invest into digital marketing strategies, when you seem to get known (& decent) results from mass-media strategies? And further why should you consider AaramShop as part of that strategy?"
While this entire site is dedicated to answering the larger question, we created a series of notes to help you along the way. You could either search for "why AaramShop" on this site for a comprehensive result or else you could go through the the links below and you might have some of the answers you are looking for.

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