Rapid change in technologies and way the consumer interacts with and consumes media using various technologies has had a profound impact on the way brands use communication & marketing tools. However, this is just the start.
Brands will need to re-think their current strategies and would need to augment their current brand marketing strategies with web, social networks, mobile & whatever else comes along the way.
Delivering a seamless and an integrated experience across all consumer touch points represents a tremendous change, challenge and opportunity.
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