Monday, April 11, 2011

Digital Marketing in Emerging Economies

The emergence & importance of digital is not lost on anyone, however a number of decision makers in the emerging economies still dismiss it as "too niche" and "too limiting" and continue to depend on traditional communication methods to reach out to consumers.

While there is enough and more easily available information to point towards the emergence of digital as the medium of choice of the consumers / shoppers we felt that this TNS report was good to share. The various emerging countries are covered by articles in GEMS – some of them touch upon the unique influence that the Internet is having on lives. Others reflect on the complex nature of the emerging markets and share some insights from emerging markets.