Half (49%) of core Social Network users average 1-2 hours per day on the internet for personal reasons; a third (33%) report spending more than 3 hours per day.
Almost half (48%) report being online for 5 or more hours per day for business. When looking at internet use for work or business, 20% are online 3-4 hours per day.
Almost half of female core users who use the Internet for business are considered heavy users, online for 5 or more hours a day
Implications for Advertisers/Marketers and Social Network Read here