A recent TNS Research article "If you build it, they will NOT come" highlights the issues pertaining to the size of the store and shopper attention.
From the small C-store to the large Super Center, there is a steady fall-off in the share of the store visited. In increasing the size of the store by a factor of five (20,000 to 100,000 sq ft) the coverage of the store by the average shopper drops by a factor of three (33% to 11%.)
This is akin to the spillage / wastage that the brand has to live with when it takes the mass-media advertising route. AaramShop on the other hand is designed to address this concern at it's very core. It ensures ease for shopper with easy product / brand access and minimalist time wastage. It also allows the shopper to go by past history and use top-up of essentials as a buying method.