Monday, April 18, 2011

Private-Label Makers: Products Save Consumers 33%

Private-label makers are looking to capitalize on consumers' growing concerns about recent increases in the costs of many grocery and other everyday items.

The Private Label Manufacturers Association (PLMA of the US) has released a new study that concludes that consumers on average can save 33% off their grocery bills by buying all private label products.

Over a six-week period (Feb. 12 to March 19), the association tracked bills for market baskets comprising 40 staple grocery, household and personal care items, comparing the total costs for all-private-label and all-branded-product equivalent market baskets.

In India the Private Labels have still to take off in the same substantial manner, however our informal study / observation of shopper behavior at modern trade in has indicated an increased presence of private labels in the shopping carts.

read more of the US report here;

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