Wednesday, April 20, 2011

Private Labels in developing markets.

Developed countries are shown in blue (Accordi...

While growth potential in developed countries within mature categories such as beer, margarine and frozen pizza is limited, strong brands have major opportunities in gaining share in less developed regions.

In recent years, large multinational food/beverage manufacturers have been "actively targeting the top three positions in selected product categories" in developing countries, in part by acquiring "local hero" brands or non-core brands of other multinationals, the report notes.

"Our research shows that private label and A-brands are an inseparable combination," sums up Sebastiaan Schreijen, associate director, processed food and retail at Rabobank. "But whereas two's company, three's a crowd, this report is an early warning to B-brand suppliers to adapt their strategies to survive."

Read the full report here;


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