We could not have said it better ourself. Ross Dawson globally recognized as a leading futurist, entrepreneur, strategy advisor, and bestselling author wrote the following in his recent post when summing up the emerging retail trends into one mega-trend.
I see as the dominant meta-trend in retail: the merging of online and in-store buying.
It is a false distinction to separate clicks and bricks, online and offline, virtual and physical in the retail world.
The successful retailers of the future will bring all of the connection and richness of the digital world into their physical stores. Online and mobile shopping will be closely linked to the powerful experiences possible in the physical space of what we currently call a shop. Virtual and physical buying will be one (for the most successful retailers).