Monday, May 16, 2011

Metrics on Shareable Web Coupon Campaign

Coupons are hot, and given the persistent hang of the “new frugality”, they seem likely to remain so for a good while. But getting those coupons into the hands of shoppers who will redeem them – and even more, getting them to shoppers who are likely to return to purchase again once the couponing’s done—have proven to be difficult problems.
In the 30 days the Jimmy Dean D-lights coupon campaign ran, more than 64% of users who came to the microsite opted to refer the coupon to their friends and get the higher rebate. Of those referrers, more than 70% of the sharing was done via email, while 27% of users shared over Facebook, and 1% each over Twitter and MySpace.

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