Sunday, May 1, 2011

Print specifications for Value@Home Vouchers.

Please ensure all artwork for printing of Value@Home vouchers is supplied in line with these specifications. Artwork received that is not in line with these specifications may be subject to amend charges. AaramShop cannot accept responsibility for print errors or late deliveries where artwork has been supplied incorrectly.

If you have any questions please do not hesitate to contact the studio - click here to email your enquiry.

SET UP
Files should be supplied including bleeds. Print will be returned at the finished sizes. Please ensure all artwork is centred within the document page. Please ensure no excess artwork remains on the artboard.


DL finished size = 210mm x 99mm, with bleed = 216mm x 105mm


IMPOSITION & FOLDING
All artwork supplied that requires a particular imposition or folding must be accompanied by printed proof that is imposed and folded as required.

BLEEDS
All artwork must include a 3mm bleed on all sides (see size above), all text and images should be at least a further 5mm from the crop guides, this is because cutting can only be accurate to about 1.5mm when chopping small items like flyers. The easiest way of thinking of this if you are uncertain, is to ensure the background image goes right to the edge of the file and that all text, logos, etc are at least 8mm from the edges. To ensure correct printing, an appropriate border will be added to all artwork supplied without correct bleeds.

RESOLUTION
All non-vector artwork should be supplied at a minimum of 300DPI. Any artwork supplied lower than 300DPI will print blurred. EPS and Illustrator files should have the final output set to 2540. PDF’s should be set as follows; overall resolution of 2540, individual line art resolution of 1200DPI and individual bitmap resolution of 300DPI.

COLOUR
Unless specified all colour printing is full colour and should be completed and saved in CMYK process, AaramShop cannot take responsibility for any unexpected results experienced from artwork supplied in non-CMYK colours. Please delete all unused colour swatches from the colour palettes. Do not use Pantone or similar colours unless pre-arranged for specialist jobs.

INK COVERAGE
Maximum ink coverage must be no more than 240%, we recommend a vibrant black is created with 100% Key, 40% Cyan & 20% Magenta. Any thin text and/or artwork will not appear crisp if ink coverage is supplied too high.

TYPE
All fonts used should be embedded (PDF’s) or converted to outlines (EPS, Illustrator). We can accept Mac fonts for Mac generated artwork but cannot accept any artwork that requires PC fonts. If Mac fonts are supplied, please ensure all and only the correct fonts are supplied, including both the postscript (printer) and screen fonts.

TRANSPARENCIES
If using the transparency functions in Illustrator and Freehand generated files transparencies must be flattened and the files then converted to PDF or bitmap (TIFF or JPEG) before supplying. Transparency in vector programs is still in its infancy and Out of Hand can not accept any responsibility for any unwanted results if this is not done.

OVERPRINT / KNOCKOUT
Please ensure that no elements of the design are set to overprint unless specifically required. We cannot always check for this and it is likely to generate unexpected results.

QUARK FEATURES
You should not change imposed picture sizes in Quark, the files should be re-sized in Photoshop / Illustrator and then imposed at their full size. You should also not use the text display attributes (Bold, Italic, etc) in Quark, instead use font families with suitable choices. Both these options may not work when the file is ripped and may generate unwanted results.

PHOTOSHOP FILES
Please save all Photoshop files as either uncompressed TIFF files or Photoshop EPS files. All Photoshop files must be flattened prior to saving, TIFF files saved with layers or EPS files containing vector information may not work correctly when the file is ripped and may generate unwanted results.

COREL GENERATED FILES
Please convert all files generated in Coreldraw and Corel Photo-paint to bitmap files; (TIFF or JPEG). Saving Coreldraw documents as EPS files is possible but may alter the artwork - if you wish to do this please open the EPS files in Illustrator or Freehand to check they are as expected, or impose in Quark and print a postscript file and again check that they are as expected.

FLYPOSTERS
Flyposters should be saved at 300DPI to A4 dimensions in Greyscale, preferably as a JPEG. No bleed is required, but please note, printing can not be right to the page edge due to the grip the machine requires. The total coverage of black must be no greater than approximately 40%, an extra charge will be applicable for artwork required with greater than 40% black coverage.

ARTWORK ORIGINATION & SUPPLY METHOD
We advise that artwork is generated only in the following design programs; Photoshop, Illustrator and Acrobat, AaramShop cannot accept responsibility for any unwanted results from artwork originally generated in any other package (Please see the special note above regarding Corel which it is possible to use). This is especially true of ‘office’ programs such as Microsoft Word, Powerpoint, etc regardless of what options are available for final saving.

Artwork should be saved in PDF, EPS, TIFF, or JPEG format. Alternatively a Mac generated open application file can be supplied using one of the following applications (and previous versions). Please remember to include all fonts and images required (We cannot accept open PC files):

Adobe Photoshop 7
Adobe Illustrator 10


Files should be supplied uncompressed wherever possible; Stuffit / Drop Stuff may be used to compress files if necessary.

Ideally artwork should be supplied on a CD or Zip disc. Artwork may only be emailed if the file size is less than 10 megabytes, please phone to pre-arrange this. All files over 10mb should be uploaded to our website, again please phone first to arrange this.

Zip discs will be returned with completed printing. CDs will not be returned unless specifically requested at time of order. We also do not hold any supplied artwork.

All artwork must be supplied with a colour proof, AaramShop cannot accept responsibility for any printing errors if no proof is supplied. All non bitmap artwork sent digitally must be sent with a clearly labelled JPEG proof.

RE-SUPPLYING ARTWORK
We aim to check and prepare for print all artwork as soon as it received, if you need to amend your artwork and re-supply it you must phone the office to arrange this. AaramShop cannot accept any responsibility if incorrect versions are printed when multiple versions have been supplied where no telephoned instructions have been given. If the files are complex and take significant time to prepare for print a charge may be made for re-supplied files.

ARTWORK SUPPLY ADDRESS

Post artwork to:
511, Kailash Building,
Kasturba Gandhi Marg,
Connaught Place,
New Delhi - 110001


Email all colour artwork to aaramshop@gmail.com


CONFIRMATION
Artwork will only be processed on receipt of written, fax or e-mail confirmation of the full order and receipt of payment, or authorised Purchase Order where agreed credit terms exist.

Standard terms and conditions apply, available on request.

If you have any questions please do not hesitate to contact the studio.

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