Saturday, May 28, 2011

Who is She?

Came across this wonderful post on and thought it important to share with all our brand friends. Read on.......
Let me guess. Your target demographic is a young mom?

Thought so.

Here’s a refresher on who she is:

She Is Not Paying Attention to Your On TV

“In broadcast primetime, ad recall levels are 8 percent lower among moms 25-54 than non-moms of the same age and the general population. Nielsen has found that the ads that resonate most with moms are often family- and convenience-oriented with relatable characters/situations, sentimental tonality and good natured humor. A heavy focus on products/services tends to reduce ad effectiveness among moms. For moms, the 30-second sitcom (or drama) might just snag her much-divided attention.”

read more here;

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