Saturday, May 28, 2011

Who is She?

Came across this wonderful post on digitalcpg.com and thought it important to share with all our brand friends. Read on.......
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Let me guess. Your target demographic is a young mom?

Thought so.

Here’s a refresher on who she is:

She Is Not Paying Attention to Your On TV

“In broadcast primetime, ad recall levels are 8 percent lower among moms 25-54 than non-moms of the same age and the general population. Nielsen has found that the ads that resonate most with moms are often family- and convenience-oriented with relatable characters/situations, sentimental tonality and good natured humor. A heavy focus on products/services tends to reduce ad effectiveness among moms. For moms, the 30-second sitcom (or drama) might just snag her much-divided attention.”

read more here;


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