For CPG manufacturers, going online enables a deeper, more personalized relationship with the shopper, reports Nielsen.
Five things to know about online grocery shopping:
- Consumers love online grocery shopping, but it takes time getting used to. You can simply the process by improving the online experience with navigation, search, online help and porting over shopping lists. Deliver a better time-saving experience and consumers will hang on.
Read more at this great Digital CPG Blog.