Friday, June 17, 2011

Choice of the mall and convenience of the neighbourhood store.

Hate weekend crowds at malls but still have to do grocery shopping?

Relief may be at hand. AaramShop, a hybrid retail platform, promises home delivery by partnering with kiranawalas, or mom-and-pop stores, to deliver items of day-to-day use at the click of a button.

“Our research indicates that at least 25 per cent of the people in metros have moved away from kirana stores to large formats. Yet, it is the traditional retailer who has the reach and access to customers though not the sophistication of big box retailers. With this initiative, we are trying to build a network of kirana stores that will help consumers shop from the comfort of their home,” Mr Vijay Singh, Managing Director and CEO, AaramShop, told Business Line.

Read more of this Hindu Business Line Article.

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