Thursday, June 23, 2011

Consumer Experiences and Attitude towards online grocery buying. - A survey.


A survey into consumer experiences and attitudes towards online grocery shopping done in the UK has a series of interesting insights. Some which were particularly interesting was about the offline grocery buying behavior; Three key factors were Impulse Purchase : 72.5%, Immediate possession of the product : 66.2% and the physical touch and feel : 55%.

The need for immediate possession we believe can be the single largest issue when it comes to success of online grocery retail (or the lack of it). The hybrid retail model pioneered by AaramShop addresses this concern in an adequate manner.

Read the survey report here;




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