There’s one graph every digital business uses: It shows the huge gap between the percentage of consumer time spent on the Internet and that of marketer budgets spent on online ads. Forrester Research is giving them new ammunition.
A new consumer survey from the researcher found that for the first year, the amount of time U.S. households spent watching TV and using the Internet is equal at 13 hours. This comes on the heels of research showing that younger consumers (18-30) already spent more time on the Web than watching TV. Now, people 31-44 are also spending more time online than with TV.