Wednesday, June 29, 2011

Forrester: U.S. Mobile Commerce To Reach $31 Billion By 2016

Article in TechCrunch on June 17, 2011

Forrester Research has just released a new report this morning projecting U.S. mobile commerce to reach $31 billion by 2016, growing at a 39% compound rate. But the report says that mobile commerce is only expected to be 7% of overall eCommerce sales by 2016 and only 1% of general retail sales.

This year alone, mobile commerce sales are expected to reach $6 billion as more consumers look to their smartphones to make purchases. Forrester says that most retailers are continuing to invest in mobile apps and mobile optimized sites. In a recent survey of major retailers, the firm found that only 9 percent of online retailers didn’t have a mobile presence or strategy.

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