Wednesday, June 29, 2011

Twitter plans bolder advertisements

By Tim Bradshaw in FT.com

Twitter is looking at introducing advertisements among the short messages that users see in the most active part of the social networking service, according to people with direct knowledge of its plans.

The move comes as Twitter looks at a wider range of options to generate revenues from a service that has so far failed to make money from its audience as effectively as rivals such as Facebook.

The move to place “promoted tweets” in the main “stream” of tweets on the service is likely to be controversial with users who have seen only limited and unobtrusive marketing messages so far in Twitter’s five-year history.

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