The results were immediate. "My monthly sales surged by 30-35% to cross Rs 13 lakh," says Manish Chandan, the 42-year-old, third-generation owner of the store. But Chandan is not popping the champagne. Instead, he is rethinking his investment.
"Sometimes, I wonder if we would have earned higher returns by parking the money in a savings account," he says. Stumped? This is the paradox of tradition retail: growing steadily by 4% a year—there are 9.8 million stores in India now—yet not generating enough revenue to keep store owners happy.
The article highlights a number of salient feature which have formed the backbone of the channel development of AaramShop.