Tuesday, June 7, 2011

Young Users Hating on Brands.

Bad news for brands enamored with the possibility of connecting one-on-one with each and every consumer through the magic of social media: Young people don’t want to be friends with you.
According to a new report from Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook, despite the fact that half of this demographic uses the site.
Among Web-connected 18-24-year-olds, that figure doubles—meaning that 12 percent of that demo is OK with befriending brands—though the vast majority of young adults are not, per Forrester.

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