Tuesday, July 26, 2011

85% shoppers want an integrated shopping experience

Unfortunately retailers and marketers are not delivering it.

Integration (consistency) - What Consumers Want

  • 85% want an integrated shopping experience
  • 72% want an integrated marketing approach

Integration (consistency) - What Consumers Currently Get

  • 50% get an integrated shopping experience
  • 39% get an integrated marketing approach

Those in marketing retail and retailers alike, the people are speaking loud and clear. They want to see and experience the same thing be it on your site, your store, your mobile site and they want to see and experience the same message across all marketing collateral - AKA they want a branded experience across ALL channels!

Read more of this insightful analysis by Steve Olenski here;

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