Cisco's Andrew Warden is quoted in Jesse Stanchak's article on how social media will become important as an internal social tool for organisation. The article brought forth some interesting comments at the end of it, particularly the contrarian ones from people who believe that there aren't any problems that internal social media is solving. Another contrarian comment is about social media being just one of the possible tools which, used properly, can be a good tool, but that there is already a surfeit of tools with too little time.
"When people ask what the next big thing in social media will be, they’re usually looking for an ascendant platform that will supplant Facebook the way Facebook supplanted MySpace or they’re expecting a feature set, such as geo-location or group messaging. But what if it’s not a network or a tool? What if it’s an application?
“Internal social media is the second wave … the future of work is in communities,” said Cisco’s Andrew Warden at this week’s Corporate Social Media Summit.
Warden gave the crowd four reasons to start looking at internal social tools:"