Saturday, July 23, 2011

Brand Listing with all its SKUs.

AaramShop enables complementary listing of all CPG / FMCG brands available in the country. The listing is open to all regional and national brands. Private labels or open commodities are not listed on AaramShop. We however, verify the presence of the brands at a cross-section of retailers to ensure a good customer experience.

The list of AaramShops is readily available for the brand owners to ensure that their product distribution teams have it well covered on their routes.

Listing of brands on AaramShop is ensured with 48hrs of receipt and it includes the following;
  1. Multiple product & brand images; As part of the listing process the brand can have as many as 4 product images per brand. At least two of the images should be pack shots, while the others can be brand campaign images. All SKUs of the specific product along with their MRP are listed on the product page.
  2. Comprehensive product value description; A 280 character write-up about the product is allowed for every listed product.
  3. Highlighting and listing of all “promotions” and “offers”; In case the brand is running an on-ground offer or promotion it can extend the same on AaramShop and it gets featured on its product page for the consumers to see as a “on-promotion” icon & an additional offer write-up. The promotion can be enabled to be time sensitive, if required.
  4. Ratings and feedback; The consumers are encouraged to share their views and ratings of the product. While the feedback of the specific product is visible as is, the rating of the product is basis AaramShop’s proprietary algorithm that is sensitive to number of purchases and time duration as well. The product ranking enables featuring of the product in the “hot selling section”.
  5. Social Media integration; The product page is fully integrated into the consumer’s social networks (currently limited to Facebook), with the objective of increasing the social buzz about the brand within the friends and networks of the consumer.

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